So this is what we’ve been working on in college for the last couple of weeks – an advertising task, with us split into groups. We were briefed to create a campaign supporting original music, and criticising the legions of people who remix, edit, cover and imitate it.
Our group pretty quickly came upon the idea of representing these musical ‘scavengers’ as magpies, taking parts from other musicians and making them into something ugly and non-functional:
So there it is! I designed the illustrated part of the typeface and the little magpie logo, which was kind of fun. We also came up with a kind of ‘guerilla’ marketing plan involving putting cardboard cut-outs of the magpies into music shops:
Our groups’ campaign was voted the best in the class! We won chocolates, so I’m pretty happy about that. Mmm, chocolate for dinner…